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{"id":993,"date":"2016-03-19T22:00:08","date_gmt":"2016-03-19T22:00:08","guid":{"rendered":"https:\/\/lop12.edu.vn\/?p=993"},"modified":"2019-11-21T11:58:38","modified_gmt":"2019-11-21T04:58:38","slug":"copywriter-nghe-danh-cho-nguoi-ua-thu-thach","status":"publish","type":"post","link":"https:\/\/lop12.edu.vn\/copywriter-nghe-danh-cho-nguoi-ua-thu-thach\/","title":{"rendered":"Copywriter \u2013 ngh\u1ec1 d\u00e0nh cho ng\u01b0\u1eddi \u01b0a th\u1eed th\u00e1ch"},"content":{"rendered":"
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N\u1ebfu b\u1ea1n \u0111am m\u00ea vi\u1ebft l\u00e1ch, th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, \u01b0a c\u00e1i m\u1edbi v\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch, copywriter c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4ng t\u1ed3i khi b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai.<\/em><\/p>\n

Copywriter l\u00e0 g\u00ec?<\/strong><\/p>\n

T\u00ean g\u1ecdi \u201ccopywriter\u201d h\u1eb3n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u t\u01b0\u1eddng t\u1eadn \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng nh\u01b0 t\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t copywriter.<\/p>\n

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Thu\u1eadt ng\u1eef \u201ccopywriter\u201d \u0111\u01b0\u1ee3c gh\u00e9p t\u1eeb hai t\u1eeb \u201ccopy\u201d (n\u1ed9i dung b\u1eb1ng l\u1eddi trong m\u1ed9t qu\u1ea3ng c\u00e1o) v\u00e0 \u201cwriter\u201d (ng\u01b0\u1eddi vi\u1ebft). Copywriter l\u00e0 ng\u01b0\u1eddi vi\u1ebft l\u1eddi qu\u1ea3ng c\u00e1o \u2013 ch\u1ecbu tr\u00e1ch nhi\u1ec7m vi\u1ebft n\u1ed9i dung nh\u1eb1m qu\u1ea3ng b\u00e1, gi\u1edbi thi\u1ec7u v\u1ec1 m\u1ed9t c\u00f4ng ty, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n hay \u00fd t\u01b0\u1edfng, quan \u0111i\u1ec3m n\u00e0o \u0111\u00f3.<\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t copywriter<\/strong><\/p>\n

C\u00f4ng vi\u1ec7c c\u1ee7a copywriter \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201ccopywriting\u201d v\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng ch\u1eef vi\u1ebft ho\u1eb7c c\u00e1c \u0111o\u1ea1n qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang nh\u01b0 ph\u00e1t thanh, truy\u1ec1n h\u00ecnh. Nh\u1eefng v\u0103n b\u1ea3n, n\u1ed9i dung qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00f4ng ch\u00fang mua ho\u1eb7c \u0111\u0103ng k\u00ed c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 b\u00e0y t\u1ecf \u00fd ki\u1ebfn, ni\u1ec1m tin, h\u00e0nh \u0111\u1ed9ng v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111ang g\u00e2y s\u1ef1 ch\u00fa \u00fd.<\/p>\n

L\u00e0 m\u1ed9t copywriter, b\u1ea1n s\u1ebd ph\u1ea3i vi\u1ebft c\u00e1c b\u00e0i gi\u1edbi thi\u1ec7u, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed; s\u00e1ng t\u1ea1o slogan, ti\u00eau \u0111\u1ec1; vi\u1ebft th\u01b0, tagline, l\u1eddi b\u00e0i h\u00e1t cho qu\u1ea3ng c\u00e1o, k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o hay n\u1ed9i dung cho c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p, c\u00e1c \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o nh\u01b0 catalogue, brochure, website\u2026, l\u00e0m sao \u0111\u1ec3 s\u1ea3n ph\u1ea9m v\u00e0 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea5t.<\/p>\n

Trong m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, copywriter c\u1ea7n ph\u1ea3i ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng v\u1edbi Gi\u00e1m \u0111\u1ed1c ngh\u1ec7 thu\u1eadt (Art Director) ho\u1eb7c Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o (Creative Director) \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o t\u1ed1t nh\u1ea5t: Copywriter l\u00e0 ng\u01b0\u1eddi l\u00ean n\u1ed9i dung \u2013 Art Director v\u00e0 designer l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00ecnh th\u1ee9c h\u00f3a n\u00f3 b\u1eb1ng c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh s\u1ed1ng \u0111\u1ed9ng, c\u00f3 s\u1ee9c thu h\u00fat \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn. Quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a copywriter \u0111\u1ed1i v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0:<\/p>\n

Th\u00f4ng th\u01b0\u1eddng, vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng l\u00e0 c\u00f4ng \u0111o\u1ea1n \u201ch\u1ea1i n\u00e3o\u201d nh\u1ea5t, \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi copywriter ph\u1ea3i \u201cv\u1eadn\u201d h\u1ebft c\u00e1c n\u01a1-ron v\u00e0 \u201cv\u1ed1n li\u1ebfng\u201d v\u1ec1 ng\u00f4n ng\u1eef c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra nh\u1eefng c\u00e2u slogan n\u1ed5i b\u1eadt nh\u1ea5t, nh\u1eefng n\u1ed9i dung, b\u00e0i vi\u1ebft hay ho, th\u00fa v\u1ecb v\u00e0 cu\u1ed1n h\u00fat nh\u1ea5t. Th\u00eam v\u00e0o \u0111\u00f3, nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f4i khi kh\u1eaft khe \u0111\u1ebfn t\u1eebng li c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t \u00e1p l\u1ef1c khi\u1ebfn copywriter ph\u1ea3i v\u01b0\u1ee3t qua v\u00e0 c\u1ea7n g\u1ea1t b\u1ecf c\u00e1i \u201ct\u00f4i\u201d c\u1ee7a m\u00ecnh \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

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\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngu\u1ed3n \u00fd t\u01b0\u1edfng d\u1ed3i d\u00e0o, m\u1ed9t copywriter ph\u1ea3i bi\u1ebft c\u00e1ch h\u1ecdc h\u1ecfi, quan s\u00e1t ngay t\u1eeb ch\u00ednh nh\u1eefng \u0111i\u1ec1u xung quanh m\u00ecnh, b\u1edfi \u0111\u00f4i khi s\u00e1ng ki\u1ebfn kh\u00f4ng \u0111\u1ebfn t\u1eeb nh\u1eefng \u0111\u00eam ng\u1ed3i \u201cv\u1eaft \u00f3c\u201d, v\u00f2 \u0111\u1ea7u b\u1ee9t tai m\u00e0 ch\u1ec9 ch\u1ee3t xu\u1ea5t hi\u1ec7n khi b\u1ea1n \u0111ang d\u1ea1o b\u01b0\u1edbc tr\u00ean ph\u1ed1 hay nghe \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n b\u00e8, h\u00e0ng x\u00f3m\u2026 M\u1ed9t cu\u1ed1n s\u1ed5 tay v\u00e0 c\u00e2y b\u00fat l\u00e0 nh\u1eefng v\u1eadt d\u1ee5ng c\u00f3 th\u1ec3 coi l\u00e0 \u201cb\u1ea5t ly th\u00e2n\u201d \u0111\u1ec3 ng\u01b0\u1eddi copywriter c\u00f3 th\u1ec3 ghi l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng b\u1ea5t ch\u1ee3t n\u1ea3y sinh v\u00e0 r\u1ea5t ng\u1eabu h\u1ee9ng c\u1ee7a m\u00ecnh.<\/p>\n

C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf<\/strong><\/p>\n

Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh hi\u1ec7n nay, doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ed9c \u0111\u00e1o. Ch\u00ednh v\u00ec v\u1eady, copywriter l\u00e0 m\u1ed9t ngh\u1ec1 \u0111ang r\u1ea5t \u201chot\u201d, \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m t\u00ecm hi\u1ec3u v\u00e0 c\u00f3 nguy\u1ec7n v\u1ecdng theo \u0111u\u1ed5i.<\/p>\n

L\u00e0 copywriter, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong c\u00e1c c\u00f4ng ty truy\u1ec1n th\u00f4ng \u2013 qu\u1ea3ng c\u00e1o (agency); c\u00e1c ph\u00f2ng qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c t\u00f2a so\u1ea1n b\u00e1o, \u0111\u00e0i truy\u1ec1n h\u00ecnh, ph\u00e1t thanh; ho\u1eb7c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp (freelance), t\u1ef1 l\u00e0m vi\u1ec7c v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng cho ch\u00ednh m\u00ecnh.<\/p>\n

M\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh cho m\u1ed9t copywriter thu\u1ed9c m\u1ed9t c\u00f4ng ty c\u1ee7a Vi\u1ec7t Nam l\u00e0 kho\u1ea3ng tr\u00ean d\u01b0\u1edbi 500 USD. Khi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m v\u00e0 b\u1ea3n l\u0129nh ngh\u1ec1 nghi\u1ec7p, b\u1ea1n n\u00ean \u0111\u1ea7u qu\u00e2n cho c\u00e1c agency c\u1ee7a n\u01b0\u1edbc ngo\u00e0i \u0111\u1eb7t t\u1ea1i Vi\u1ec7t Nam nh\u01b0 Saatchi&Saatchi, MindShare, Dentsu, Leo Burnett hay Ogilvy. Khi \u0111\u00f3, m\u1ee9c l\u01b0\u01a1ng c\u1ee7a b\u1ea1n l\u00ean t\u1edbi h\u00e0ng ng\u00e0n, th\u1eadm ch\u00ed h\u00e0ng ch\u1ee5c ng\u00e0n \u0111\u00f4 l\u00e0 chuy\u1ec7n b\u00ecnh th\u01b0\u1eddng.<\/p>\n

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\u1ede Vi\u1ec7t Nam hi\u1ec7n nay, nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c cho ng\u00e0nh qu\u1ea3ng c\u00e1o v\u1eabn c\u00f2n \u0111ang r\u1ea5t l\u1edbn, do \u0111\u00f3 kh\u00f4ng thi\u1ebfu c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m cho c\u00e1c b\u1ea1n tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1i th\u1ecb tr\u01b0\u1eddng tuy\u1ec3n d\u1ee5ng ph\u00eda Nam.<\/p>\n

H\u1ecdc copywriting \u1edf \u0111\u00e2u?<\/strong><\/p>\n

Hi\u1ec7n nay t\u1ea1i Vi\u1ec7t Nam ch\u01b0a c\u00f3 m\u1ed9t tr\u01b0\u1eddng l\u1edbp \u0111\u00e0o t\u1ea1o ch\u00ednh quy v\u1ec1 ng\u00e0nh Copywriting, tuy nhi\u00ean b\u1ea1n c\u00f3 th\u1ec3 theo h\u1ecdc c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc c\u00f3 m\u1edf c\u00e1c ng\u00e0nh li\u00ean quan nh\u01b0: Khoa PR \u2013 Qu\u1ea3ng c\u00e1o (H\u1ecdc vi\u1ec7n B\u00e1o ch\u00ed v\u00e0 Tuy\u00ean truy\u1ec1n), Khoa Quan h\u1ec7 c\u00f4ng ch\u00fang (\u0110H Khoa h\u1ecdc X\u00e3 h\u1ed9i v\u00e0 Nh\u00e2n v\u0103n \u2013 \u0110H Qu\u1ed1c gia H\u00e0 N\u1ed9i), Khoa Marketing (\u0110H T\u00e0i ch\u00ednh \u2013 Marketing), c\u00e1c ng\u00e0nh b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng, quan h\u1ec7 c\u00f4ng ch\u00fang, qu\u1ea3ng c\u00e1o, marketing t\u1ea1i c\u00e1c c\u01a1 s\u1edf gi\u00e1o d\u1ee5c tr\u00ean c\u1ea3 n\u01b0\u1edbc.<\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc copywriting v\u1edbi c\u00e1c kh\u00f3a h\u1ecdc ng\u1eafn h\u1ea1n t\u1ea1i c\u00e1c h\u1ecdc vi\u1ec7n \u0111\u00e0o t\u1ea1o v\u1ec1 truy\u1ec1n th\u00f4ng nh\u01b0 H\u1ecdc vi\u1ec7n Truy\u1ec1n th\u00f4ng v\u00e0 Th\u01b0\u01a1ng hi\u1ec7u SAGE, H\u1ecdc vi\u1ec7n Digital Marketing (Vinalink), PR Elite School\u2026<\/p>\n

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<\/dd>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

N\u1ebfu b\u1ea1n \u0111am m\u00ea vi\u1ebft l\u00e1ch, th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, \u01b0a c\u00e1i m\u1edbi v\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch, copywriter c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4ng t\u1ed3i khi b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai. Copywriter l\u00e0 g\u00ec? T\u00ean g\u1ecdi \u201ccopywriter\u201d h\u1eb3n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. Th\u1ebf nh\u01b0ng, kh\u00f4ng ph\u1ea3i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"tdm_status":"","tdm_grid_status":""},"categories":[1651,18],"tags":[],"yoast_head":"\nCopywriter \u2013 ngh\u1ec1 d\u00e0nh cho ng\u01b0\u1eddi \u01b0a th\u1eed th\u00e1ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lop12.edu.vn\/copywriter-nghe-danh-cho-nguoi-ua-thu-thach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriter \u2013 ngh\u1ec1 d\u00e0nh cho ng\u01b0\u1eddi \u01b0a th\u1eed th\u00e1ch\" \/>\n<meta property=\"og:description\" content=\"N\u1ebfu b\u1ea1n \u0111am m\u00ea vi\u1ebft l\u00e1ch, th\u00edch s\u1ef1 s\u00e1ng t\u1ea1o, \u01b0a c\u00e1i m\u1edbi v\u00e0 kh\u00f4ng ng\u1ea1i th\u1eed th\u00e1ch, copywriter c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u00f4ng t\u1ed3i khi b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai. Copywriter l\u00e0 g\u00ec? T\u00ean g\u1ecdi \u201ccopywriter\u201d h\u1eb3n \u0111\u00e3 kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. 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