![\"\"](\"https:\/\/lop12.edu.vn\/wp-content\/uploads\/2020\/01\/c\u1eadp-1.png\")
<\/figure>\n\n\n\nKhi \u0111\u00e3 b\u1eaft \u0111\u1ea7u nu\u00f4i \u00fd \u0111\u1ecbnh x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh, ch\u00fang ta \u0111\u1ec1u mong mu\u1ed1n l\u00e0 ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t. Tuy nhi\u00ean, c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1 kh\u00f3 d\u1ef1 \u0111o\u00e1n nh\u1eefng g\u00ec \u0111ang thay \u0111\u1ed5i trong th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n T\u1eeb k\u1ef9 thu\u1eadt \u0111\u1eb7t t\u00ean cho \u0111\u1ebfn chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m xu h\u01b0\u1edbng d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p trong n\u0103m 2019.<\/p>\n\n\n\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n li\u00ean t\u1ee5c t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1i nh\u00ecn m\u1edbi \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 v\u00e0 v\u00e0i th\u01b0\u01a1ng hi\u1ec7u trong s\u1ed1 \u0111\u00f3 nh\u1eadn ra r\u1eb1ng, ngh\u1ec7 thu\u1eadt t\u1eeb tranh minh h\u1ecda l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i t\u1ed1t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n Jennifer Hom – m\u1ed9t h\u1ecda s\u0129 minh h\u1ecda l\u00e0m vi\u1ec7c cho Airbnb, cho bi\u1ebft: \u201cC\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n \u0111ang nh\u1eadn ra s\u1ee9c m\u1ea1nh \u0111\u1ebfn t\u1eeb tranh minh h\u1ecda. H\u00e0ng ho\u1ea1t c\u00e1c c\u00f4ng ty b\u1eaft \u0111\u1ea7u hi\u1ec3u ra gi\u00e1 tr\u1ecb t\u1eeb c\u00e1c h\u00ecnh \u1ea3nh minh h\u1ecda c\u00f3 th\u1ec3 v\u1eeba cung c\u1ea5p th\u00f4ng tin, v\u1eeba l\u00e0m h\u00e0i l\u00f2ng kh\u00e1n gi\u1ea3 v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9\u201d.<\/em><\/p>\n\n\n\n Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn \u0111\u1ea9y m\u1ea1nh h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 \u0111\u1ec3 \u0111\u01b0a ngh\u1ec7 thu\u1eadt v\u00e0o nh\u01b0 l\u00e0 ng\u00f4n ng\u1eef th\u1ec3 hi\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. \u0110i\u1ec3n h\u00ecnh ch\u00ednh l\u00e0 Google k\u1ebft h\u1ee3p ngh\u1ec7 thu\u1eadt minh h\u1ecda v\u00e0o quy tr\u00ecnh \u0111\u1ec3 thay \u0111\u1ed5i tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, Facebook c\u0169ng th\u00eam h\u00ecnh minh h\u1ecda v\u00e0o giao di\u1ec7n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3, t\u1ea1o c\u00e1i nh\u00ecn th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n\n\n\n Tr\u01b0\u1edbc \u0111\u00f3 \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng video ho\u1ea1t h\u00ecnh cho m\u1ee5c \u0111\u00edch ti\u1ebfp th\u1ecb, h\u1ee3p t\u00e1c v\u1edbi c\u00e1c ngh\u1ec7 s\u0129 trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ri\u00eang ho\u1eb7c minh h\u1ecda cho c\u00e1c trang web. Tuy nhi\u00ean n\u0103m 2019 n\u00e0y, tranh minh h\u1ecda m\u1edbi th\u1ef1c s\u1ef1 n\u1ed5i l\u00ean m\u1ed9t c\u00e1ch ph\u1ed5 bi\u1ebfn v\u00e0 th\u1ef1c s\u1ef1 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Xu h\u01b0\u1edbng n\u00e0y c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m l\u1edbn nh\u01b0 x\u00e2y d\u1ef1ng t\u00ednh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, kh\u1ea3 n\u0103ng nh\u00e2n t\u00ednh h\u00f3a, mang l\u1ea1i n\u00e9t ri\u00eang bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng th\u1eddi l\u00e0m s\u00e2u s\u1eafc th\u00eam kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean l\u00f2ng trung th\u00e0nh v\u00e0 tin t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n \u201cT\u1ed1i gi\u1ea3n\u201d l\u00e0 xu h\u01b0\u1edbng ti\u1ebfp theo trong danh s\u00e1ch n\u00e0y. Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c b\u01b0\u1edbc ti\u1ebfn m\u1ea1nh m\u1ebd trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i gi\u1ea3n v\u00e0 d\u01b0\u1eddng nh\u01b0 n\u00f3 s\u1ebd c\u00f2n t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1eddi gian r\u1ea5t d\u00e0i s\u1eafp t\u1edbi. V\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch \u0111\u00ecnh \u0111\u00e1m c\u1ee7a Marie Kondo (v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00ecnh \u0111\u00e1m tr\u00ean k\u00eanh Netflix c\u1ee7a c\u00f4 – Tidying Up), c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi li\u1ec7u \u0111i\u1ec1u \u0111\u00f3 c\u00f3 l\u00e0m d\u1ea5y l\u00ean ni\u1ec1m vui n\u00e0o kh\u00f4ng, nh\u01b0 c\u00e1i c\u00e1ch m\u00e0 Kondo d\u1eabn d\u1eaft ng\u01b0\u1eddi xem c\u1ee7a m\u00ecnh v\u1ee9t \u0111i nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n Ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n r\u1ea5t c\u00f3 \u00fd ngh\u0129a b\u1edfi v\u00ec n\u00f3 h\u1ea5p d\u1eabn m\u1ed9t c\u00e1ch tr\u1ef1c quan. N\u00f3 c\u00f3 th\u1ec3 \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong tr\u01b0\u1eddng h\u1ee3p c\u00e1c c\u00f4ng ty B2B* (\u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c quy tr\u00ecnh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 li\u00ean l\u1ea1c v\u00e0 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n Ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n c\u01a1 b\u1ea3n c\u0169ng t\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 Brandless (m\u1ed9t c\u00f4ng ty th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a M\u1ef9) t\u1eadp trung v\u00e0o s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 thi\u1ebft y\u1ebfu. V\u1ec1 c\u01a1 b\u1ea3n, xu h\u01b0\u1edbng n\u00e0y ch\u00ednh l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01a1n gi\u1ea3n, \u00e1p d\u1ee5ng m\u00e0u s\u1eafc s\u1ea1ch s\u1ebd, \u0111\u1ed3 h\u1ecda \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u trong quy tr\u00ecnh v\u00e0 giao di\u1ec7n.<\/p>\n\n\n\n *B2B: Doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p; m\u00f4 t\u1ea3 c\u00e1c giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i gi\u1eefa c\u00e1c doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 gi\u1eefa c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi ng\u01b0\u1eddi b\u00e1n bu\u00f4n, ho\u1eb7c gi\u1eefa m\u1ed9t ng\u01b0\u1eddi b\u00e1n s\u1ec9 v\u1edbi ng\u01b0\u1eddi b\u00e1n l\u1ebb<\/em>. <\/p>\n\n\n\n Th\u1ebf h\u1ec7 Millennials<\/em><\/strong> hay c\u00f2n g\u1ecdi l\u00e0 th\u1ebf h\u1ec7 Y<\/strong>, kh\u00e1i ni\u1ec7m d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi sinh ra trong kho\u1ea3ng th\u1eddi gian t\u1eeb 1980 \u0111\u1ebfn nh\u1eefng n\u0103m \u0111\u1ea7u th\u1eadp ni\u00ean 2000 (18-35 tu\u1ed5i). \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u1edbn l\u00ean c\u00f9ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 forum, blog, facebook\u2026 \u0111\u1ed3ng th\u1eddi h\u1ecd l\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng ch\u1ee7 \u0111\u1ea1o c\u1ee7a hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai. Hi\u1ec7n nay, Vi\u1ec7t Nam c\u00f3 kho\u1ea3ng 35% d\u00e2n s\u1ed1 thu\u1ed9c nh\u00f3m n\u00e0y.<\/em><\/p>\n\n\n\n Th\u1ebf h\u1ec7 Baby Boomer<\/em><\/strong> \u0111\u1ec3 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi sinh trong giai \u0111o\u1ea1n t\u1eeb 1950 – 1969.<\/em><\/p>\n\n\n\n Ph\u00e2n bi\u1ec7t Th\u1ebf h\u1ec7 Z v\u00e0 Millenials:<\/em><\/strong>Th\u1ebf h\u1ec7 Z bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi sinh n\u0103m 1995 ho\u1eb7c mu\u1ed9n h\u01a1n. Th\u1ebf h\u1ec7 n\u00e0y \u0111ang chi\u1ebfm kho\u1ea3ng \u2153 d\u00e2n s\u1ed1. C\u00f2n \u201cMillennial\u201d l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1t \u0111\u1ebfn tu\u1ed5i tr\u01b0\u1edfng th\u00e0nh v\u00e0o kho\u1ea3ng n\u0103m 2000. (*)<\/em><\/p>\n\n\n\n Millennials \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u00f3 s\u1ee9c mua v\u00e0 quy\u1ec1n quy\u1ebft \u0111\u1ecbnh nhi\u1ec1u nh\u1ea5t b\u1edfi v\u00ec gi\u1edd \u0111\u00e2y, h\u1ecd \u0111\u00e3 tr\u01b0\u1edfng th\u00e0nh v\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh. V\u00ec th\u1ebf, c\u00e1c doanh nghi\u1ec7p li\u00ean t\u1ee5c thay \u0111\u1ed5i xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u sao cho ph\u00f9 h\u1ee3p v\u00e0 t\u0103ng s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ebfn v\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00e0y.<\/p>\n\n\n\n M\u1ed9t \u0111i\u1ec1u c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 Millennials l\u00e0, c\u1ed9ng \u0111\u1ed3ng n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 th\u1ebf h\u1ec7 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh tr\u1ecb x\u00e3 h\u1ed9i r\u00f5 r\u00e0ng h\u01a1n so v\u1edbi c\u00e1c Baby Boomer, h\u1ecd th\u01b0\u1eddng mua s\u1eafm t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft c\u00e1ch \u0111\u1ecbnh h\u00ecnh ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c. Do \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng b\u1eaft k\u1ecbp xu h\u01b0\u1edbng n\u00e0y v\u00e0 ti\u1ebfp th\u1ecb b\u1ea3n th\u00e2n theo h\u01b0\u1edbng \u201cthay \u0111\u1ed5i nh\u1eadn th\u1ee9c\u201d cho gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n G\u1ea7n \u0111\u00e2y ch\u00fang ta c\u00f3 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 Gillette, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 g\u1eb7t h\u00e1i nhi\u1ec1u ph\u1ea3n h\u1ed3i tr\u00e1i chi\u1ec1u t\u1eeb ng\u01b0\u1eddi d\u00f9ng do qu\u1ea3ng c\u00e1o ph\u00ea ph\u00e1n s\u1ef1 \u201cnam t\u00ednh \u0111\u1ed9c h\u1ea1i\u201d \u1edf M\u1ef9, n\u01a1i nam gi\u1edbi l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean g\u00e2y ra c\u00e1c h\u00e0nh vi b\u1eaft n\u1ea1t v\u00e0 qu\u1ea5y r\u1ed1i t\u00ecnh d\u1ee5c. L\u1eddi d\u1eabn khuy\u1ebfn kh\u00edch h\u1ecd t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n v\u00e0 \u1edf cu\u1ed1i video, nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a m\u00ecnh theo h\u01b0\u1edbng t\u00edch c\u1ef1c. Trong khi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u00f9n b\u01b0\u1edbc tr\u01b0\u1edbc qu\u1ea3ng c\u00e1o v\u00e0 g\u1ecdi \u0111\u00f3 l\u00e0 l\u1eddi bu\u1ed9c t\u1ed9i, th\u00ec nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i ca ng\u1ee3i c\u00f4ng ty c\u1ea1o r\u00e2u v\u00ec l\u1eadp tr\u01b0\u1eddng t\u00e1o b\u1ea1o, ti\u1ebfn b\u1ed9.<\/p>\n\n\n\n B\u1ea5t k\u1ec3 nh\u1eefng \u00fd ki\u1ebfn \u200b\u200bkh\u00e1c nhau m\u00e0 qu\u1ea3ng c\u00e1o \u0111\u01b0a ra, n\u00f3 \u0111\u00e3 khi\u1ebfn cho Gillette tr\u1edf th\u00e0nh trung t\u00e2m k\u1ebft n\u1ed1i c\u00e2u chuy\u1ec7n v\u00e0 thu h\u00fat d\u01b0 lu\u1eadn, m\u1ed9t th\u1ee9 m\u00e0 c\u00f4ng ty r\u1ea5t c\u1ea7n \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 nh\u1ecf h\u01a1n nh\u01b0 Dollar Shave Club v\u00e0 Harry\u2018s c\u00f3 \u00fd \u0111\u1ecbnh tr\u1edf th\u00e0nh tr\u1ee5 c\u1ed9t c\u1ee7a ng\u00e0nh. Qu\u1ea3ng c\u00e1o c\u1ee7a Gillette l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 g\u1eafng thu h\u00fat c\u00e1c nh\u00f3m tu\u1ed5i tr\u1ebb h\u01a1n d\u00f9 ph\u1ea3n \u1ee9ng nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c kh\u00f4ng h\u1eb3n l\u00e0 t\u00edch c\u1ef1c, nh\u01b0ng ph\u1ea7n n\u00e0o \u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb Millennials.<\/p>\n\n\n\n
\n\n\n\n1. S\u1eed d\u1ee5ng tranh minh h\u1ecda <\/strong><\/h4>\n\n\n\n
![\"\"](\"https:\/\/img.idesign.vn\/2019\/08\/08\/google-goals-organize-my-life-owen-davey-illustration-characters-shopping-desk-house-home-clothes-wardrobe-bed-washing_1000.jpg\")
<\/a><\/figure>\n\n\n\n<\/a><\/a>
H\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Facebook Security.
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\n\n\n\n2. K\u1ebft h\u1ee3p ch\u1ee7 ngh\u0129a t\u1ed1i gi\u1ea3n <\/strong><\/h4>\n\n\n\n
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\n\n\n\n3. N\u1eafm b\u1eaft v\u00e0 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u1ebf h\u1ec7 Millennials<\/strong><\/h4>\n\n\n\n