M\u1edbi \u0111\u00e2y, Tr\u01b0\u1eddng \u0110H T\u00e0i ch\u00ednh – Marketing (TPHCM) v\u1eeba ban h\u00e0nh Quy t\u1eafc \u1ee9ng x\u1eed c\u1ee7a ng\u01b0\u1eddi h\u1ecdc trong nh\u00e0 tr\u01b0\u1eddng, trong \u0111\u00f3 c\u00f3 quy \u0111\u1ecbnh vi\u1ec7c nghi\u00eam c\u1ea5m sinh vi\u00ean (SV) “n\u00f3i x\u1ea5u” nh\u00e0 tr\u01b0\u1eddng tr\u00ean m\u1ea1ng. Nhi\u1ec1u SV than r\u1eb1ng v\u1edbi quy \u0111\u1ecbnh n\u00e0y, SV kh\u00f4ng kh\u00e1c g\u00ec \u0111i h\u1ecdc ti\u1ec3u h\u1ecdc.<\/strong><\/em><\/h5>\n

Tr\u01b0\u1eddng \u0110H ban h\u00e0nh quy t\u1eafc gi\u1ed1ng ti\u1ec3u h\u1ecdc?<\/strong><\/p>\n

Tr\u01b0\u1eddng \u0110H T\u00e0i ch\u00ednh – Marketing cho bi\u1ebft b\u1ed9 quy t\u1eafc n\u00e0y l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 gi\u00e1m s\u00e1t ng\u01b0\u1eddi h\u1ecdc trong vi\u1ec7c ch\u1ea5p h\u00e0nh c\u00e1c quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt v\u00e0 c\u00e1c quy ch\u1ebf, quy \u0111\u1ecbnh c\u1ee7a B\u1ed9 GD-\u0110T v\u00e0 nh\u00e0 tr\u01b0\u1eddng.<\/p>\n

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Quy t\u1eafc n\u00e0y quy \u0111\u1ecbnh c\u00e1c chu\u1ea9n m\u1ef1c \u1ee9ng x\u1eed ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a, \u0111\u1ea1o \u0111\u1ee9c, quy \u0111\u1ecbnh c\u1ee7a ph\u00e1p lu\u1eadt, nh\u1eefng th\u00e1i \u0111\u1ed9, \u1ee9ng x\u1eed n\u00ean v\u00e0 kh\u00f4ng n\u00ean, \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 ng\u01b0\u1eddi h\u1ecdc \u0111ang h\u1ecdc t\u1eadp t\u1ea1i tr\u01b0\u1eddng n\u00e0y.<\/p>\n

Trong b\u1ed9 quy t\u1eafc n\u00e0y, \u0111\u00e1ng ch\u00fa \u00fd \u1edf \u0111i\u1ec1u 6 v\u1edbi n\u1ed9i dung \u201c\u1ee8ng x\u1eed v\u1edbi c\u00e1n b\u1ed9, gi\u1ea3ng vi\u00ean, nh\u00e2n vi\u00ean trong nh\u00e0 tr\u01b0\u1eddng” n\u00eau r\u00f5: \u201cK\u00ednh tr\u1ecdng, l\u1ec5 ph\u00e9p, \u0111\u00fang m\u1ef1c v\u1edbi c\u00e1n b\u1ed9, gi\u1ea3ng vi\u00ean, nh\u00e2n vi\u00ean trong tr\u01b0\u1eddng. Th\u00e1i \u0111\u1ed9 ch\u00e0o h\u1ecfi, ng\u00f4n ng\u1eef trong x\u01b0ng h\u00f4 th\u1ec3 hi\u1ec7n s\u1ef1 “t\u00f4n s\u01b0 – tr\u1ecdng \u0111\u1ea1o”. Nghi\u00eam c\u1ea5m s\u1eed d\u1ee5ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, trang th\u00f4ng tin \u0111i\u1ec7n t\u1eed, di\u1ec5n \u0111\u00e0n m\u1ea1ng \u0111\u1ec3 \u0111\u0103ng tin v\u00e0 b\u00ecnh lu\u1eadn kh\u00f4ng mang t\u00ednh x\u00e2y d\u1ef1ng v\u1ec1 nh\u00e0 tr\u01b0\u1eddng; ph\u00e1n x\u00e9t, nh\u1eadn \u0111\u1ecbnh kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt theo chi\u1ec1u h\u01b0\u1edbng ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1n b\u1ed9, gi\u1ea3ng vi\u00ean, nh\u00e2n vi\u00ean nh\u00e0 tr\u01b0\u1eddng\u2026<\/p>\n

\u0110\u1ed3ng th\u1eddi m\u1ea1nh d\u1ea1n b\u00e1o c\u00e1o v\u00e0 \u0111\u1ec1 ngh\u1ecb nh\u00e0 tr\u01b0\u1eddng l\u00e0m s\u00e1ng t\u1ecf m\u1ecdi h\u00e0nh vi tr\u00f9 d\u1eadp, \u0111e d\u1ecda, g\u1ee3i \u00fd ti\u00eau c\u1ef1c c\u1ee7a c\u00e1n b\u1ed9, gi\u1ea3ng vi\u00ean, nh\u00e2n vi\u00ean nh\u00e0 tr\u01b0\u1eddng v\u1edbi ng\u01b0\u1eddi h\u1ecdc.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e0 tr\u01b0\u1eddng c\u0169ng quy \u0111\u1ecbnh trong quy t\u1eafc n\u00e0y v\u1ec1 trang ph\u1ee5c, di\u1ec7n m\u1ea1o c\u1ee7a ng\u01b0\u1eddi h\u1ecdc ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh c\u1ee7a nh\u00e0 tr\u01b0\u1eddng, kh\u00f4ng trang \u0111i\u1ec3m, \u0103n m\u1eb7c ph\u1ea3n c\u1ea3m l\u00e0m x\u1ea5u \u0111i h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 nh\u00e0 tr\u01b0\u1eddng.<\/p>\n

Quy t\u1eafc v\u1eeba \u0111\u01b0a ra \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u tranh lu\u1eadn c\u1ee7a SV. B\u1ea1n D, m\u1ed9t SV n\u0103m 3 ng\u00e0nh Du l\u1ecbch k\u00eau r\u1eb1ng quy \u0111\u1ecbnh c\u1ee7a tr\u01b0\u1eddng c\u1ed5 h\u1ee7: \u201cTh\u1eadt s\u1ef1 kh\u00f4ng hi\u1ec3u \u0111\u00e3 l\u00e0 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u1eb1m trong kh\u1ed1i ng\u00e0nh Kinh t\u1ebf th\u1ebf m\u00e0 t\u01b0 t\u01b0\u1edfng sao l\u1ea1i c\u1ed5 h\u1ee7 \u0111\u1ebfn v\u1eady, t\u00e1c phong kh\u00f4ng kh\u00e1c g\u00ec h\u1ecdc sinh c\u1ea5p 1, c\u1ea5p 2\u201d.<\/p>\n

T\u01b0\u01a1ng t\u1ef1, b\u1ea1n M.T., SV ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh c\u0169ng l\u00ean ti\u1ebfng: \u201cCh\u01b0a bao gi\u1edd th\u1ea5y m\u1ed9t tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u00e0o l\u1ea1i c\u00f3 n\u1ed9i quy k\u00ec c\u1ee5c \u0111\u1ebfn nh\u01b0 v\u1eady. H\u1ecdc \u0111\u1ea1i h\u1ecdc l\u00e0 \u0111\u1ec3 l\u1ea5y ki\u1ebfn th\u1ee9c, \u0111\u1ec3 \u1ee9ng d\u1ee5ng cho c\u00f4ng vi\u1ec7c trong t\u01b0\u01a1ng lai ch\u1ee9 \u0111\u00e2u ph\u1ea3i \u0111\u1ebfn \u0111\u1ec3 ch\u1ea5m t\u00e1c phong, \u1ee9ng x\u1eed\u201d.<\/p>\n

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Ngo\u00e0i ra, c\u0169ng nhi\u1ec1u SV cho r\u1eb1ng vi\u1ec7c nh\u00e0 tr\u01b0\u1eddng c\u1ea5m n\u00f3i x\u1ea5u gi\u00e1o vi\u00ean, nh\u00e0 tr\u01b0\u1eddng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 \u0111i\u1ec1u kh\u00f4ng kh\u1ea3 thi. \u201cNh\u00e0 tr\u01b0\u1eddng c\u00f3 \u0111\u1ee7 s\u1ee9c ki\u1ec3m so\u00e1t h\u1ebft th\u00f4ng tin tr\u00ean m\u1ea1ng v\u00e0 lo\u1ea1i tr\u1eeb kh\u1ea3 n\u0103ng t\u1ea1o t\u00e0i kho\u1ea3n gi\u1ea3 \u0111\u1ec3 ch\u01a1i x\u1ea5u nhau gi\u1eefa c\u00e1c SV hay kh\u00f4ng\u201d, T\u00edn – SV n\u0103m 2 chia s\u1ebb. C\u0169ng c\u00f3 \u00fd ki\u1ebfn SV cho r\u1eb1ng quy \u0111\u1ecbnh c\u1ee7a tr\u01b0\u1eddng qu\u00e1 h\u00e0 kh\u1eafc khi\u1ebfn SV kh\u00f4ng d\u00e1m b\u00e0y t\u1ecf ch\u00ednh ki\u1ebfn c\u1ee7a m\u00ecnh.<\/p>\n

Ch\u1ec9 l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho SV ch\u1ee9 kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m r\u00e8n luy\u1ec7n<\/strong><\/p>\n

TS L\u00ea Trung \u0110\u1ea1o, Ph\u00f3 hi\u1ec7u tr\u01b0\u1edfng tr\u01b0\u1eddng \u0110H T\u00e0i ch\u00ednh – Marketing kh\u1eb3ng \u0111\u1ecbnh, quy t\u1eafc \u1ee9ng x\u1eed v\u1eeba ban h\u00e0nh, bao g\u1ed3m c\u1ea3 vi\u1ec7c nghi\u00eam c\u1ea5m s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u0103ng tin v\u00e0 b\u00ecnh lu\u1eadn theo h\u01b0\u1edbng ti\u00eau c\u1ef1c v\u1ec1 tr\u01b0\u1eddng v\u00e0 gi\u1ea3ng vi\u00ean, l\u00e0 mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, \u0111\u1ed9ng vi\u00ean ng\u01b0\u1eddi h\u1ecdc c\u00f3 \u1ee9ng x\u1eed \u0111\u00fang \u0111\u1eafn. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng quy \u0111\u1ecbnh \u0111\u1ec3 nh\u00e0 tr\u01b0\u1eddng c\u0103n c\u1ee9 v\u00e0o \u0111\u00f3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m r\u00e8n luy\u1ec7n hay ph\u1ea1t ng\u01b0\u1eddi h\u1ecdc.<\/p>\n

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Theo \u00f4ng \u0110\u1ea1o, m\u1ee5c \u0111\u00edch c\u1ee7a quy t\u1eafc l\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a c\u1ee7a tr\u01b0\u1eddng, gi\u00fap ng\u01b0\u1eddi h\u1ecdc n\u00e2ng cao \u00fd th\u1ee9c b\u1ea3n th\u00e2n, tr\u00e1ch nhi\u1ec7m v\u1edbi c\u1ed9ng \u0111\u1ed3ng, x\u00e2y d\u1ef1ng k\u1ef7 c\u01b0\u01a1ng, n\u1ec1 n\u1ebfp. Tr\u01b0\u1eddng mu\u1ed1n SV ch\u00edn ch\u1eafn, c\u1ea9n tr\u1ecdng trong ph\u00e1t ng\u00f4n, t\u00ecm hi\u1ec3u r\u00f5 ng\u1ecdn ng\u00e0nh c\u1ee7a m\u1ed7i s\u1ef1 vi\u1ec7c khi \u0111\u01b0a l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i b\u1edfi th\u1eddi \u0111\u1ea1i hi\u1ec7n nay m\u1ed9t th\u00f4ng tin x\u1ea5u, kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt s\u1ebd lan truy\u1ec1n r\u1ea5t nhanh v\u00e0 g\u00e2y h\u1eadu qu\u1ea3 l\u1edbn.<\/p>\n

Tr\u01b0\u1eddng kh\u00f4ng \u1ee7ng h\u1ed9 vi\u1ec7c n\u00f3i x\u1ea5u gi\u1ea3ng vi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i b\u1edfi mu\u1ed1n g\u00f3p \u00fd, SV c\u00f2n nhi\u1ec1u k\u00eanh kh\u00e1c nh\u01b0 h\u00f2m th\u01b0 tr\u01b0\u1eddng h\u1ecdc, c\u00e1c t\u1ed5 ch\u1ee9c \u0111o\u00e0n th\u1ec3, c\u00e1c h\u1ed9i ngh\u1ecb gi\u1eefa tr\u01b0\u1eddng v\u00e0 SV.<\/p>\n

\u00d4ng \u0110\u1ea1o c\u0169ng th\u1eeba nh\u1eadn, n\u1ed9i quy \u0111\u01b0a ra nh\u01b0 v\u1eady nh\u01b0ng vi\u1ec7c ki\u1ec3m so\u00e1t SV l\u00ean m\u1ea1ng n\u00f3i x\u1ea5u nh\u00e0 tr\u01b0\u1eddng, gi\u1ea3ng vi\u00ean r\u1ea5t kh\u00f3. Do \u0111\u00f3, nh\u1eefng \u0111i\u1ec1u quy \u0111\u1ecbnh n\u00e0y ch\u1ec9 l\u00e0 \u0111\u1ec3 nh\u1eafc nh\u1edf SV n\u00e2ng cao \u00fd th\u1ee9c t\u1ef1 ch\u1ea5p h\u00e0nh \u1ee9ng x\u1eed chu\u1ea9n m\u1ef1c trong tr\u01b0\u1eddng h\u1ecdc v\u00e0 tr\u00ean c\u00e1c trang m\u1ea1ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, theo \u00f4ng n\u1ebfu ng\u01b0\u1eddi h\u1ecdc g\u00f3p \u00fd nh\u1eefng m\u1eb7t ch\u01b0a \u0111\u01b0\u1ee3c c\u1ee7a tr\u01b0\u1eddng ho\u1eb7c c\u00e1n b\u1ed9, gi\u1ea3ng vi\u00ean tr\u00ean m\u1ea1ng v\u1edbi th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c, l\u1ecbch s\u1ef1 th\u00ec tr\u01b0\u1eddng s\u1ebd ghi nh\u1eadn.<\/p>\n

Theo Dantri<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1edbi \u0111\u00e2y, Tr\u01b0\u1eddng \u0110H T\u00e0i ch\u00ednh – Marketing (TPHCM) v\u1eeba ban h\u00e0nh Quy t\u1eafc \u1ee9ng x\u1eed c\u1ee7a ng\u01b0\u1eddi h\u1ecdc trong nh\u00e0 tr\u01b0\u1eddng, trong \u0111\u00f3 c\u00f3 quy \u0111\u1ecbnh vi\u1ec7c nghi\u00eam c\u1ea5m sinh vi\u00ean (SV) “n\u00f3i x\u1ea5u” nh\u00e0 tr\u01b0\u1eddng tr\u00ean m\u1ea1ng. Nhi\u1ec1u SV than r\u1eb1ng v\u1edbi quy \u0111\u1ecbnh n\u00e0y, SV kh\u00f4ng kh\u00e1c g\u00ec \u0111i h\u1ecdc ti\u1ec3u h\u1ecdc. […]<\/p>\n","protected":false},"author":3,"featured_media":35382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"tdm_status":"","tdm_grid_status":""},"categories":[17],"tags":[],"yoast_head":"\n