1.<\/b>\u00a0Read the text about advertising and the media.<\/b>\u00a0(\u0110\u1ecdc b\u00e0i vi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng.)<\/i><\/p>\n
H\u01b0\u1edbng d\u1eabn d\u1ecbch<\/b><\/p>\n
Qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o ch\u00ed<\/p>\n
C\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin cho nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang \u0111\u00e3 t\u1ef1 nhi\u00ean tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u1ed5ng l\u1ed3 n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 chi ph\u1ed1i h\u1ea7u h\u1ebft c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang. C\u00e1c qu\u1ea3ng c\u00e1o \u1edf kh\u1eafp m\u1ecdi n\u01a1i, t\u1eeb c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00e1t s\u00f3ng (\u0111\u00e0i ph\u00e1t thanh, truy\u1ec1n h\u00ecnh v\u00e0 phim \u1ea3nh), ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng Internet (email, trang web v\u00e0 blog), b\u00e1o in (b\u00e1o, t\u1ea1p ch\u00ed, s\u00e1ch v\u00e0 truy\u1ec7n tranh), ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ngo\u00e0i tr\u1eddi (billboard, bi\u1ec3n hi\u1ec7u v\u00e0 bi\u1ec3n qu\u1ea3ng c\u00e1o) , Bao g\u1ed3m Internet v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/p>\n
Qu\u1ea3ng c\u00e1o c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch cho gi\u1edbi truy\u1ec1n th\u00f4ng. C\u00e1c c\u00f4ng ty v\u00e0 doanh nghi\u1ec7p s\u1eb5n s\u00e0ng chi h\u00e0ng tri\u1ec7u \u0111\u00f4 la, th\u1eadm ch\u00ed h\u00e0ng t\u1ef7 \u0111\u00f4 la \u0111\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00e1c \u00fd t\u01b0\u1edfng, d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o ti\u00ean ti\u1ebfn v\u00e0 k\u1ef9 thu\u1eadt c\u1ee7a h\u1ecd th\u00e0nh c\u00f4ng trong vi\u1ec7c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh, v\u00e0 bi\u1ebfn nh\u1eefng th\u1ee9 xa hoa th\u00e0nh nhu y\u1ebfu ph\u1ea9m. B\u1edfi v\u00ec s\u1ef1 ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, th\u00f4ng tin c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ngay l\u1eadp t\u1ee9c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed. Ngo\u00e0i ra, t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m. Nh\u1eadn \u0111\u01b0\u1ee3c kho\u1ea3n ti\u1ec1n r\u1ea5t l\u1edbn t\u1eeb c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, cho ph\u00e9p h\u1ecd t\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 d\u1ecbch v\u1ee5 th\u00fa v\u1ecb v\u00e0 th\u00fa v\u1ecb h\u01a1n cho m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/p>\n
2.<\/b>\u00a0Read the text again and answer the questions.<\/b>\u00a0(\u0110\u1ecdc b\u00e0i l\u1ea1i l\u1ea7n n\u1eefa v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi.)<\/i><\/p>\n
1.<\/b>\u00a0Because they have the power to deliver information to large audiences at the same time.<\/p>\n
2.<\/b>\u00a0They are broadcast media, Internet media, print media, outdoor media and digital media.<\/p>\n
3.<\/b>\u00a0They want to influence customers’attitudes towards their ideas, services and products.<\/p>\n
4.<\/b>\u00a0They use (all forms of media and) advanced advertising methods and techniques.<\/p>\n
5.<\/b>\u00a0Information can reach every corner of the world instantly and cost-effectively.<\/p>\n
6.<\/b>\u00a0Huge sums of money from advertisers allow media channels to make better and more interesting programmes and services for a large number of people worldwide.<\/p>\n
3.<\/b>\u00a0Work with a partner. Choose one idea (or use your own ideas) and make a conversation about social networking in schools.<\/b>\u00a0(L\u00e0m vi\u1ec7c c\u00f9ng m\u1ed9t ng\u01b0\u1eddi b\u1ea1n. Ch\u1ecdn m\u1ed9t \u00fd t\u01b0\u1edfng (ho\u1eb7c s\u1eed d\u1ee5ng nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang b\u1ea1n) v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1ec1 m\u1ea1ng x\u00e3 h\u1ed9i trong tr\u01b0\u1eddng h\u1ecdc.)<\/i><\/p>\n
4.<\/b>\u00a0Listen to a talk about how to maintain cultural identity abroad. Decide whether the following statements are true (T), false (F), or not given (NG).<\/b>\u00a0(Nghe m\u1ed9t cu\u1ed9c n\u00f3i chuy\u1ec7n v\u1ec1 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec b\u1ea3n s\u1eafc v\u0103n h\u00f3a n\u01b0\u1edbc ngo\u00e0i. Quy\u1ebft \u0111\u1ecbnh xem c\u00e1c nh\u1eadn \u0111\u1ecbnh sau \u0111\u00e2y l\u00e0 \u0111\u00fang (T), sai (F), ho\u1eb7c kh\u00f4ng x\u00e1c \u0111\u1ecbnh (NG).)<\/i><\/p>\n 5.<\/b>\u00a0Write an essay of 180-250 words about maintaining cultural identity in the globalised world. Use the suggestions in the box or your own information and ideas.<\/b>\u00a0(Vi\u1ebft m\u1ed9t b\u00e0i lu\u1eadn trong 180-250 t\u1eeb v\u1ec1 vi\u1ec7c duy tr\u00ec b\u1ea3n s\u1eafc v\u0103n h\u00f3a trong th\u1ebf gi\u1edbi to\u00e0n c\u1ea7u h\u00f3a. S\u1eed d\u1ee5ng nh\u1eefng g\u1ee3i \u00fd trong h\u1ed9p ho\u1eb7c c\u00e1c th\u00f4ng tin v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang b\u1ea1n.)<\/i><\/p>\n There is no doubt that the world today has become one global village. Differences between cultures are becoming less evident. People worldwide watch the same TV channels and films, listen to the same music, eat the same food and follow the same fashion trends. That is why, in a globalised world, it is essential that people maintain their cultural identity.<\/p>\n The development of a strong cultural identity is essential to people’s sense of belonging. It helps to define an ethnic group or community that shares unique and distinctive features. Cultural identity is also important as it connects people, reminds them of their shared history and strengthens the solidarity between them. The power of cultural identity can encourage and motivate people to unite against a common danger. A strong sense of cultural identity can also nurture their love and respect for their country, community and heritage.<\/p>\n However, in a globalised world cultural diversity is gradually disappearing. In an environment where everyone speaks only English and wears almost the same clothes, an individual’s cultural identity is at risk of dying out. Maintaining cultural identity is vital for preserving the different languages, festivals, types of traditional music, dance and food, beliefs and other activities that make the world a fascinating place to live.<\/p>\n Globalisation is inevitable; however, it is essential for people to maintain their cultural identity. Preserving cultural identity can guarantee the prosperity of a country or community, and the world’s cultural diversity.<\/p>\n","protected":false},"excerpt":{"rendered":" 1.\u00a0Read the text about advertising and the media.\u00a0(\u0110\u1ecdc b\u00e0i vi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng.) H\u01b0\u1edbng d\u1eabn d\u1ecbch Qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1o ch\u00ed C\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p th\u00f4ng tin cho nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng m\u1ed9t l\u00fac, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang \u0111\u00e3 t\u1ef1 nhi\u00ean tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3ng […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"tdm_status":"","tdm_grid_status":""},"categories":[1310],"tags":[1462,1461],"yoast_head":"\n\n\n
\n 1. T<\/td>\n 2. F<\/td>\n 3. T<\/td>\n 4. F<\/td>\n 5. NG<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n